Steven Prisco has big plans for this small town. He has ever since 2006, when he and his wife Nancy bought land off Route 18 where Prisco?s Market & Deli now stands.
Last week, those plans edged forward as Prisco began to build out the next stage of his mom-and-pop market.
Construction has started, he said, on a roadside stand set to open in April, which the business?s Facebook fans have already christened as Prisco?s Country Creamery.
?I think we?re really going to hit a home run with this,? Prisco said Friday.
The town?s building inspector signed off on the 1,200-square-foot project last month.
Prisco describes the idea as a ?game-changer? for his business and a win-win for Bridgewater, expected to create 15 to 20 more jobs in the community.
The stand will set closer to the roadway and act as a mini Prisco?s Market & Deli, serving people in need of a quick lunch ? everything from hot dogs to meatballs and fried clams. And of course, ice cream, bought wholesale from Puritan of Roslindale. Customers will be asked to pick the flavors.
?I?m shooting to have one of the best roadside stands in New England,? he said.
Around the small snack shack will sit eight picnic tables, and plenty of room for parking, said Prisco, who hopes the stand will also draw customers to the market set back further down Romney Road.
He plans to run a 10-person golf cart as a shuttle service between the two.
Nick Palmeiri, president of the Bridgewater business association, said the addition could be a boon for Bridgewater, bringing people in who might also shop at other stores in town.
?We, as a community, for years talked about the fact that we need to build our business base,? Palmeiri said Friday. ?Any business that you can bring into town, any quality business, is an asset to us, plain and simple.?
Next up on Prisco?s agenda? A mini golf course, but that could be a few years down the road.
The big plan, is to become a family-friendly destination and a mainstay in the community.
?We want a place where people from the local area, and 25 miles around, they have a place to come that?s clean fun and affordable,? he said. ?That?s my goal.?
Amy Carboneau may be reached at acarboneau@enterprisenews.com, or follow her on Twitter @amycarboneau.
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