Wednesday, June 12, 2013

Looking Beyond Retargeting, AdRoll Acquires Analytics Startup Bitdeli

adroll-logoAd retargeting company AdRoll is announcing that it has acquired a startup called Bitdeli for an undisclosed sum. Bitdeli is just a two-person team ? brothers Jyri Tuulos and Ville Tuulos, who founded the company together. AdRoll co-founder and CEO Aaron Bell told me that he has known about the brothers since 2008, and they've had an "on-and-off dialogue" about joining his company for years.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/f1oEzQxe0LM/

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